“The Tour de France Femmes avec Zwift is the peak of women’s cycling, combining elite sporting performance with thrilling emotion. Last year, it attracted almost 120 million fans across 190 countries worldwide, and Škoda Auto is proud to return as the Official Main Partner for the fifth time. Our presence will be even more eye-catching this year, thanks to the bold colours accompanying the launch of the new all-electric Epiq SUV crossover through the ‘Ooooh, that’s Epiq’ campaign, as well as the Race Director’s Red Car based on the Peaq, our new flagship. We are also looking forward to engaging closely with fans, both along the route and through our Škoda WeLoveCycling platform, where visitors will find news, features and competitions under the Epiq Moments banner.”
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Green trophy by Škoda Design and a fleet of 75 electrified vehicles
Škoda Auto has supported the race as the Official Main Partner since the inaugural event in 2022. This year, it will provide a fleet of 75 vehicles, primarily comprising Superb iV plug-in hybrid and all-electric Enyaq models. The carmaker is also the long-standing sponsor of the green jersey worn by the leader of the points classification. Škoda Design has once again created an award for the classification winner: a green crystal trophy incorporating elements of the brand’s Modern Solid design language.
Two all-new Škoda models on show: the all-electric Peaq and Epiq SUVs
Race Director Marion Rousse will use the new all-electric Škoda Peaq as the Red Car – a mobile command centre from which she will oversee the race.
The new Epiq SUV crossover will feature in the Tour’s publicity caravan as part of the striking ‘Ooooh, that’s Epiq’ campaign. The campaign’s distinctive visuals will also appear on jerseys and a range of merchandise.
Epiq experiences for fans at the race and online through the Škoda WeLoveCycling platform
Inspired by the campaign for the new Škoda Epiq, the Czech carmaker’s Epiq Moments initiative on the Škoda WeLoveCycling platform brings together race coverage, behind-the-scenes features and competitions. Katarzyna ‘Kasia’ Niewiadoma-Phinney, one of the favourites for overall victory, will also be sharing her insights directly from the peloton.
Škoda Auto’s long-standing connection to elite cycling
Škoda Auto’s history began more than 130 years ago, in 1895, with the production of bicycles. Today, the Czech carmaker supports numerous major cycling events organised by A.S.O. under a partnership that runs until 2028. The partnership covers 16 top-level races each year, including the Tour de France, La Vuelta and the Paris–Roubaix classic.
Since 2025, Škoda Auto has also been an official partner of the UCI Mountain Bike World Championships and the UCI Gravel World Championships. The carmaker also supports races for amateur riders, including several editions of L’Étape by Tour de France held around the world.
