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ŠKODA Media Services
ŠKODA Chief Designer Oliver Stefani: “Automotive design
must be emotional”
› In an interview posted on ŠKODA Storyboard, Oliver Stefani talks about his vocation, his
passion for cartoons and the future of the Czech brand’s design
Mladá Boleslav, 25 May 2018 – In an interview on ŠKODA Storyboard, Oliver Stefani gives an
insight into his understanding of the design profession and explains his perspective of the
ŠKODA brand, which is as traditional as it is dynamically young. He explains why designers
must always bear a brand’s history in mind, and also gives an outlook on how automotive
design and the look of the ŠKODA brand might develop in the future, using the ŠKODA
VISION X design study as a specific example.
In addition to the interview, the ŠKODA Chief Designer’s hand-drawn sketches and photos
are also available for download free of charge.
You can find the complete interview at the following link:
For more information:
Christian Heubner Štěpán Řehák
Head of Product Communication Spokesperson
T +420 326 811 782 T +420 734 298 614
An interview with ŠKODA Chief Designer Oliver Stefani
In an interview on ŠKODA Storyboard, Oliver Stefani gives
an insight into his understanding of the design profession
and explains his perspective of the ŠKODA brand, which is
as traditional as it is dynamically young.
Download Source: ŠKODA AUTO
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ŠKODA Media Services
› is one of the longest-established vehicle manufacturers in the world. The company was founded in 1895 – during the
pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following models in the range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› in 2017 delivered more than 1.2 million vehicles to customers worldwide.
› has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle
manufacturers in the world. ŠKODA AUTO, in association with the Group, independently manufactures and develops
vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia, Algeria and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 35,000 people globally and is active in more than 100 markets.