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180516-ŠKODA-Design-creates-trophy-for-most-valuable-player-of-2018-IIHF-Ice-Hockey-World-Championship

180516-ŠKODA-Design-creates-trophy-for-most-valuable-player-of-2018-IIHF-Ice-Hockey-World-Championship

PRESS RELEASE
Page 1 of 2

ŠKODA Media Services
skoda-storyboard.com
media.skoda-auto.com media@skoda-auto.cz

ŠKODA Design creates trophy for most valuable player
of 2018 IIHF Ice Hockey World Championship

› Exclusive crystal glass sculpture ‘created by ŠKODA Design’
› After the final, ŠKODA CEO Bernhard Maier will present the trophy to the most valuable
player of the 2018 IIHF Ice Hockey World Championship in Denmark
› ŠKODA has been official main sponsor and vehicle partner of the tournament for 26 years
› Traditional Czech brand holds record for longest main sponsorship of a world
championship in sports history

Mladá Boleslav, 16 May 2018 – Immediately after the final of the 2018 IIHF Ice Hockey World
Championship, ŠKODA AUTO CEO Bernhard Maier will present a glass sculpture created by
ŠKODA Design to the most valuable player of the tournament. Inspired by Czech crystal art,
the coveted glass sculpture reflects the crystalline elements that characterise the design of
ŠKODA vehicles.

Ice hockey fans from all over the world will be visiting Denmark from 4 to 20 May 2018:
In Copenhagen and Herning, a total of 16 national teams will compete for the title at the 82nd Ice
Hockey Federation (IIHF) Ice Hockey World Championship. The final takes place in the Danish
capital on 20 May. After the game, ŠKODA AUTO CEO Bernhard Maier will present the coveted
trophy to the most valuable player of the world championship.

This is the first time that ŠKODA Design has been responsible for creating the trophy. The
artistically designed sculpture was designed in the Czech Republic. It meets the highest quality
standards and pays homage to the rich history of Bohemian crystal art. The glass is first blown into
a mold and then ground. The trophy is 33 centimeters tall, 21.5 centimeters wide and weighs 7
kilograms. The unusual, crystal-like structure can also be seen in the ŠKODA brand’s vehicles – for
example in the headlights and rear lights.

ŠKODA has been involved as the official main sponsor of the IIHF Ice Hockey World
Championships since 1993. The Czech automobile manufacturer became the vehicle partner of the
event for the first time just one year ago. ŠKODA will be at the IIHF Ice Hockey World
Championship in Denmark for the 26th time this year. Last year ŠKODA made history: in 2017, the
Guinness Book of Records renewed the company’s entry for the longest main sponsorship of a
world championship in sporting history. Last year, ŠKODA extended their partnership with the event
until 2021.

For more information:
Tomáš Kotera Zdeněk Štěpánek
Head of Corporate Communication Spokesperson Sales, Finance and Business
T +420 326 811 773 T +420 326 811 771
tomas.kotera@skoda-auto.cz zdenek.stepanek3@skoda-auto.cz

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PRESS RELEASE
Page 2 of 2

ŠKODA Media Services
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Media images:

ŠKODA Design creates trophy for most valuable player
of 2018 IIHF Ice Hockey World Championship
The trophy for the most valuable player of the world
championships has been created by ŠKODA Design for
the first time.

Download Source: ŠKODA AUTO

ŠKODA Design creates trophy for most valuable player
of 2018 IIHF Ice Hockey World Championship
The artistically designed sculpture pays homage to the rich
history of Bohemian crystal art.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established car manufacturers in the world. The company was founded in 1895 – during the
pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following model range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› delivered approx. 1.2 million vehicles to customers worldwide in 2017.
› has been part of Volkswagen Group since 1991, one of the most successful vehicle manufacturers in the world.
ŠKODA, in association with the Group, independently manufactures and develops vehicles as well as components
such as engines and gear transmissions.
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia, Algeria and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 35,000 people globally and is active in more than 100 markets.

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ŠKODA Design creates trophy for most valuable player of 2018 IIHF Ice Hockey World Championship
› Exclusive crystal glass sculpture ‘created by ŠKODA Design’
› After the final, ŠKODA CEO Bernhard Maier will present the trophy to the most valuable player of the 2018 IIHF Ice Hockey World Championship in Denmark
› ŠKODA has been official main sponsor and vehicle partner of the tournament for 26 years
› Traditional Czech brand holds record for longest main sponsorship of a world championship in sports history
› is one of the longest-established car manufacturers in the world. The company was founded in 1895 – during the pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following model range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› delivered approx. 1.2 million vehicles to customers worldwide in 2017.
› has been part of Volkswagen Group since 1991, one of the most successful vehicle manufacturers in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles as well as components such as engines and gear transm…
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia, Algeria and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 35,000 people globally and is active in more than 100 markets.
ŠKODA Design creates trophy for most valuable player of 2018 IIHF Ice Hockey World Championship The artistically designed sculpture pays homage to the rich history of Bohemian crystal art.

File type: PDF
File size: 167 KB
Published: 16. 5. 2018

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