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ŠKODA Media Services
media.skoda-auto.com media@skoda-auto.cz

ŠKODA goes to Denmark for IIHF Ice Hockey World

› ŠKODA has been the official main sponsor and vehicle partner of the International Ice
Hockey Federation’s (IIHF) Ice Hockey World Championship for the last 26 years
› The shuttle fleet includes 50 vehicles for IIHF World Championship organisers
› Highlights on the sidelines: OCTAVIA COMBI RS, SUPERB COMBI and KAROQ placed
prominently next to ice rink
› ŠKODA brand logo featured on the boards and face-off areas at championship venues
› Official ‘IIHF App’ powered by ŠKODA provides live ticker, interesting statistics and
exciting background information

Mladá Boleslav, 4 May 2018 – For the 26
time, ŠKODA is supporting the International Ice
Hockey Federation’s (IIHF) Ice Hockey World Championship, which will take place in
Denmark for the first time from 4 to 20 May 2018. As the official main sponsor and vehicle
partner, the traditional Czech brand is providing the organisers in Denmark with a total of 50
cars. Since 1992, the ŠKODA models have covered more than six million kilometres in the
service of the World Championships. In addition, ŠKODA is prominently represented at the
two venues of the IIHF Ice Hockey World Championship in Copenhagen and Herning, putting
on a diverse supporting programme for the spectators. Additional information, background
stories as well as photos and videos about the Ice Hockey World Championship are
available on the ŠKODA Storyboard.

“Our commitment to the IIHF Ice Hockey World Championship has a long tradition and is an
important pillar of our sponsorship strategy,” said Alain Favey, ŠKODA AUTO Board Member for
Sales and Marketing. “Ice hockey is one of the most popular sports in our brand’s home country
and in many other relevant target markets. In 2017 alone, more than a billion fans followed the IIHF
Ice Hockey World Championship on television. With this sponsorship commitment, we have
significantly boosted the international reputation of the ŠKODA brand in recent years.”

Since 1993 the spotlight has been on ŠKODA as the official main sponsor of the Ice Hockey World
Championships; its involvement as a vehicle partner started last year, earning the company a place
in the Guinness Book of World Records as the longest sponsorship of a world championship in
sporting history at 25 years. For the 26
time, ŠKODA will be the main sponsor in 2018, when 16
teams will be fighting for the title of world champion in Denmark. Last year ŠKODA extended the
sponsorship contract until 2021.

The shuttle fleet includes the bestselling OCTAVIA, the top model SUPERB and the KODIAQ and
KAROQ SUVs – ŠKODA will be providing a total of 50 vehicles. During its annual mission, the
ŠKODA fleet covers around 250,000 kilometres on average at the IIHF Ice Hockey World
Championship. In the past 26 years, the mileage totals more than six million kilometres. That is the
equivalent of the ŠKODA vehicles circumnavigating the earth 140 times, impressively
demonstrating their reliability.

The ŠKODA logo unmissable at the IIHF Ice Hockey World Championships: for example, on the
rink perimeters and face-off areas at the venues in the Danish capital Copenhagen and Herning,


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ŠKODA Media Services
media.skoda-auto.com media@skoda-auto.cz

which is about 250 kilometres away. In addition, the traditional Czech brand is placing three model
highlights – the OCTAVIA COMBI RS, SUPERB and KAROQ – prominently next to the ice rink.
Back in 1993, ŠKODA presented their models ŠKODA FAVORIT/FORMAN on the sidelines.

ŠKODA is also the exclusive partner of the ‘IIHF App’, offering hockey fans exciting background
stories and interesting statistics. Thanks to the live ticker including goal alert, users will not miss
any of the action. In addition, you can predict the outcome of the game and share it with friends.
The ‘IIHF App’ is available for the operating systems Android and iOS.

The ŠKODA Storyboard offers lots of helpful information, interesting background stories, videos
and photos on the topic of ice hockey. For example, the Czech Republic is home to the ŠKODA
brand as well as a small family business that produces the pucks for the Ice Hockey World
Championships and the Winter Olympics. There is also another interesting article on the ŠKODA
storyboard answering the question “How is the perfect ice surface created?”. Anyone planning a trip
to the 2018 IIHF Ice Hockey World Championship will also appreciate important information about
Copenhagen and Herning on the website. All background stories are available for editorial use
without copyright.

For more information:
Tomáš Kotera Zdeněk Štěpánek
Head of Corporate Communication Spokesperson Sales, Finance and Business
T +420 326 811 773 T +420 326 811 771
tomas.kotera@skoda-auto.cz zdenek.stepanek3@skoda-auto.cz

Media image:

ŠKODA goes to Denmark for IIHF Ice Hockey World
As the official main sponsor and vehicle partner, the
traditional Czech brand is providing the organisers in
Denmark with a total of 50 cars.

Download Source: ŠKODA AUTO

› is one of the longest-established car manufacturers in the world. The company was founded in 1895 – during the
pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following model range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› delivered approx. 1.2 million vehicles to customers worldwide in 2017.
› has been part of Volkswagen Group since 1991, one of the most successful vehicle manufacturers in the world.
ŠKODA, in association with the Group, independently manufactures and develops vehicles as well as components
such as engines and gear transmissions.
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia, Algeria and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 35,000 people globally and is active in more than 100 markets.



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Published: 4. 5. 2018

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