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150429 ŠKODA at the IIHF Ice Hockey World Championships in the Czech Republic – Great cars_ lots of action

150429 ŠKODA at the IIHF Ice Hockey World Championships in the Czech Republic - Great cars_ lots of action

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 1 of 2

ŠKODA at the IIHF Ice Hockey World
Championships in the Czech Republic: Great
cars, lots of action

› Model Powerplay: ŠKODA presents new ŠKODA Superb and current ŠKODA
range in front of the World Cup arenas in Prague and Ostrava
› ŠKODA Entertainment: air hockey, dance shows, competitions, giveaways
› All information at a glance: Updates and background at www.skoda-
hockey.com
› Exclusive World Championship fleet: 50 ŠKODAs –new Superb and Octavia
estate
› ŠKODA official main sponsor of Ice Hockey World Championships since 1992;
longest main sponsorship in the history of sports world championships

Mladá Boleslav, 29 April 2015 – Visitors to the IIHF Ice Hockey World
Championship in the Czech Republic can look forward to exciting sport and
fantastic car shows and lots of fun-packed action thanks to the official sponsor –
ŠKODA. Just a few days before its official model launch, the carmaker will be
presenting their brand new flagship ŠKODA Superb in front of the arenas
alongside their current model range. ŠKODA will also be pulling out all the stops
with entertainment and fun events for the fans: air hockey games, dance shows,
contests, giveaways and online services.

ŠKODA has been the official sponsor of the IIHF Ice Hockey World Championships since
1992. This makes ŠKODA’s commitment the longest-running main sponsorship in the
history of sports world championships. With their strong vehicle fleet, prominent logo
placement on and around the ice rink as well as on three teams’ jerseys and helmets,
ŠKODA will be an ever-present icon at the world championship. In addition, the ŠKODA
team has put together a great on-site entertainment programme including car shows and
competitions.

ŠKODA will be presenting their model range in front of the arenas, including their brand
new flagship – the ŠKODA Superb. ŠKODA’s completely redesigned top model will be
launched on the Czech and other markets in June. In addition, ŠKODA’s events team has
a great programme in store. Ice hockey fans can compete against each other at ŠKODA
air hockey in the arenas in Prague and Ostrava. The ŠKODA Ice Girls will be heating up
the action with dance performances before each game.

Fans will also be able to win some great prizes, including tickets for individual matches
and the championship final by taking part in ŠKODA’s ice hockey quiz. ŠKODA promotion
teams will be giving away little gifts and merchandise to the crowds. A website has been
set up by ŠKODA featuring current information and background info on the world of ice
hockey at www.skoda-hockey.com.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 2 of 2

This year’s IIHF Ice Hockey World Championship takes place from 1 to 17 May in Prague
(O2 Arena) and in Ostrava (CEZ Arena). ŠKODA’s main role in the championships this
year will be in providing the official IIHF vehicle fleet. This will also mark the new ŠKODA
Superb’s first official appearance on the road. ŠKODA will be providing the organisers
with 50 cars: 14 new ŠKODA Superbs and 36 ŠKODA Octavia estates. Given that the
world championships are being held in ŠKODA’s home country, the cars are painted in
the Czech national colours of blue, white and red – they each bear the names of Czech
and Czechoslovakian ice hockey heroes.

For more information:
Vítězslav Kodym Tomáš Kubík
Sponsorship & Classic Communications Corporate Communications
P +420 326 8 11784 T +420 326 811 749
vitezslav.kodym@skoda-auto.cz tomas.kubik@skoda-auto.cz

Media image:

ŠKODA is official main sponsor of the IIHF Ice
Hockey in Czech Republic
Especially for the occasion, the cars are painted in
the national colours of blue, white and red. They are
also going to be individually ‘branded’ with the
names of Czech and Czechoslovakian ice hockey
legends, like Jiři Holeček, Ivan Hlinka, Dominik
Hašek and Jaromír Jágr.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.