People-first design for a seamless journey
The award-winning design concept presents a vision for the next evolution of Škoda’s digital user experience. Developed around a people-first approach and inspired by Škoda’s Simply Clever philosophy, the concept aims to make digital technology more intuitive and relevant by adapting to users’ needs. Building on the foundations of the current MyŠkoda app, it explores how future digital services could become more personalised, context-aware and seamlessly connected throughout the user journey.
Key features include Laura, an AI-powered digital assistant that responds to context and provides proactive support, for example by helping users prepare for upcoming journeys, optimise charging and vehicle settings and coordinate travel plans. The concept demonstrates how future digital services could support users before, during and after each journey – from AI-assisted vehicle preparation and collaborative trip management to personalised charging support and the automatic creation of shareable travel memories.
Award-winning approach to the digital user experience
The concept received the Red Dot Award following an evaluation by an international jury of design experts. This recognition follows Škoda’s success in 2021, when an earlier mobile app concept received a Red Dot Award in the Interface & User Experience Design category. The latest accolade further underlines Škoda Auto’s strong position in digital innovation and user-focused design, as reflected in digital products such as the MyŠkoda app, which continues to evolve as new features are added.
