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150213 ŠKODA Superb – The new era – Attention to the finest detail

150213 ŠKODA Superb - The new era - Attention to the finest detail

ŠKODA Media Services: http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869, 293 60 Mladá Boleslav, Czech Republic
Press Release, Page 1 of 2

ŠKODA Superb – The new era: Attention to the
finest detail

› Precision: crystalline lights, perfect radii, sharp edges and lines
› Striking: new ŠKODA design
› New ŠKODA flagship celebrates its world premiere in Prague on 17 February

Mladá Boleslav, 13 February 2015 – With its emotionally rich design, the new
ŠKODA Superb is now again a highlight in the automotive mid-class segment.
Shortly before the world premiere on 17 February in Prague, ŠKODA is showing
the first exterior details of the new top model which impressively underline the
uncompromising, high design standards of the brand. The design details
presented demonstrate highest precision and a virtually perfect ‘finish’. All
features have been developed with great attention to the smallest detail.

The new ŠKODA Superb inspires with clear geometry, striking contoured surfaces,
sculptural shapes and elegant lines from the front to the rear. ‘A fine finish right down to
the smallest detail’ was the motto for the development of the new top model – precise,
sophisticated and striking as never before. The design of the new Superb’s lights has a
new sharpness to it: the accurate cut, the precise workmanship, the use of geometrical
triangular shapes and the three-dimensional contours create a striking brand
distinctiveness, modelled after the Bohemian tradition of glass art.

The world premiere of the new Superb will be held in Forum Karlín in Prague on 17
February – with international media representatives and senior guests from the group,
the company, politics, business and society.

The ŠKODA Superb has been the flagship of the ŠKODA model range since 2001. To date
(as of 31/01/2015), ŠKODA has delivered more than 700,000 first- and second-
generation ŠKODA Superbs, making it one of the most popular vehicles of the
automotive mid-size car class.

Further information:
Bernd Abel Jakub Šulc
Head of Product Communications Product Communications
T +420 326 811 731 T +420 326 811 729
bernd.abel@skoda-auto.cz jakub.sulc@skoda-auto.cz

ŠKODA Media Services: http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869, 293 60 Mladá Boleslav, Czech Republic
Press Release, Page 2 of 2

Media images:

The new ŠKODA Superb
The new ŠKODA Superb inspires with clear
geometry, striking contoured surfaces, sculptural
shapes and elegant lines from the front to the rear.

Download Source: ŠKODA AUTO

The new ŠKODA Superb
The design of the new Superb’s lights has a new
sharpness to it: the accurate cut, the precise
workmanship, the use of geometrical triangular
shapes and the three-dimensional contours create a
striking brand distinctiveness, modelled after the
Bohemian tradition of glass art.

Download Source: ŠKODA AUTO

The new ŠKODA Superb
The design of the new Superb’s lights has a new
sharpness to it.

Download Source: ŠKODA AUTO

The new ŠKODA Superb
With its emotionally rich design, the new ŠKODA
Superb is a new highlight in the automotive mid-
class segment.

Download Source: ŠKODA AUTO

ŠKODA Media Services: http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869, 293 60 Mladá Boleslav, Czech Republic
Press Release, Page 3 of 2

ŠKODA AUTO
› is one of the longest-established vehicle manufacturers in the world. The Czech headquarters in Mladá
Boleslav began production in 1895; at first with bicycles, and shortly afterwards with motorcycles and
cars.
› currently has seven passenger car model series: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia as well
as Yeti and Superb.
› delivered, for the first time, more than 1 million vehicles to customers worldwide in a single calendar
year in 2014.
› has been part of Volkswagen Group since 1991. Volkswagen is one of the most successful automotive
companies in the world. ŠKODA, as a member of the Group, independently manufactures and develops
vehicles, as well as components such as engines and transmissions.
› operates at three different locations in the Czech Republic; produces in China, Russia, Slovakia and India
mainly through Group partnerships; as well as in Ukraine and Kazakhstan with local partners.
› employs over 25,800 people globally and is active in more than 100 markets.