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150218 The ŠKODA Superb – a new era – world premiere with 800 guests from 35 countries

150218 The ŠKODA Superb – a new era - world premiere with 800 guests from 35 countries

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 1 of 3

The ŠKODA Superb – a new era: world premiere
with 800 guests from 35 countries

› Emotionally charged unveiling in Forum Karlín with the Czech Philharmonic
Orchestra and international music acts
› 800 international guests celebrate the new Superb, the ‘star’ of the evening
› Revolutionary design; a new dimension in terms of space, comfort and
technology
› ŠKODA flagship heralds a new era for ŠKODA; market launch in mid-2015

Mladá Boleslav/Prague, 18 February 2015 – Spectacular world premiere for the
best ŠKODA ever: to the sound of a specially composed ‘Superb Symphony’, the
new ŠKODA Superb rolled into the spotlight for the first time last night in Forum
Karlín in Prague. The completely redeveloped flagship has revolutionised the
design of the brand and inspires with a further-improved offering in terms of
space and comfort. ŠKODA’s top model is now in its third generation and, based
on Volkswagens Group’s innovative MQB technology, has reached a new level
with regards to safety, connectivity and the environment. The Superb has
moved to the upper end of the automotive mid-class segment.

ŠKODA CEO Prof. Dr. h.c. Winfried Vahland said during the new ŠKODA Superb’s first
appearance: “This car marks the beginning of a new era for ŠKODA. Over recent years
we have renewed and extended our model range. The new Superb will once again change
everything and emotionalise the brand even further. The new ŠKODA Superb is proof of
our aspirations in the automotive mid-class segment. It has achieved a new performance
level in terms of technology and design and demonstrates ŠKODA’s reclaimed position.
This fantastic vehicle will win over new private and business customers for ŠKODA.”

The celebratory world premiere of the new ŠKODA Superb took place last night in Forum
Karlín in Prague. About 800 guests from 35 countries – including international media
representatives and senior guests from the group, the company, politics, business and
society – were more than impressed by the brand’s new top model. The new ŠKODA
Superb was the undisputed ‘star’ of the evening.

The new ŠKODA flagship had an impressively staged debut with the world premiere of
the specially composed ‘Superb Symphony’, performed by the renowned Czech
Philharmonic Orchestra. The exciting combination of a classical orchestra and solo
performances of electronic music by three musicians (keyboard/synthesizer, electric
guitar and violin) was enthralling – a distinctive way of emotionalising the new ŠKODA
Superb through music. The ‘Superb Symphony’ was composed by the Hungarian-German
musician and music producer Leslie Mandoki.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 2 of 3

Other highlights of the evening were captivating performances by the American soul
legend Chaka Khan and the Danish chart topper Aura Dione.

Since 2001, the ŠKODA Superb has been at the top of the ŠKODA model range. To date
(as of 31/01/2015), the car manufacturer has delivered more than 700,000 first- and
second-generation Superbs, making the ŠKODA Superb one of the most popular vehicles
in the automotive mid-class segment.

Further information:
Bernd Abel Jakub Šulc
Head of Product Communications Product Communication
T +420 326 811 731 T +420 326 811 729
bernd.abel@skoda-auto.cz jakub.sulc@skoda-auto.cz

Media images:

The ŠKODA Superb – world premiere with 800
guests from 35 countries
ŠKODA CEO Prof. Dr. h.c. Winfried Vahland and the
new ŠKODA Superb at the World Premiere in Prague.

Download Source: ŠKODA AUTO

The ŠKODA Superb – world premiere with 800
guests from 35 countries
To more than 800 guests Werner Eichhorn, Member
of the ŠKODA Board of Management for Sales and
Marketing, presented the new ŠKODA Superb.

Download Source: ŠKODA AUTO

The ŠKODA Superb – world premiere with 800
guests from 35 countries
Mrs. Adriana Karembeu, fashion top model and
actress, seated in the back of the new ŠKODA
Superb.

Download Source: ŠKODA AUTO

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 3 of 3

The ŠKODA Superb – world premiere with 800
guests from 35 countries
Werner Eichhorn, Member of the ŠKODA Board of
Management for Sales and Marketing, presented the
new ŠKODA Superb in Prag.

Download Source: ŠKODA AUTO

The ŠKODA Superb – world premiere with 800
guests from 35 countries
The new ŠKODA flagship had an impressively staged
debut with the world premiere of the specially
composed ‘Superb Symphony’, performed by the
renowned Czech Philharmonic Orchestra.

Download Source: ŠKODA AUTO

The ŠKODA Superb – world premiere with 800
guests from 35 countries
Spectacular world premiere for the best ŠKODA ever.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,800 people globally and is active in more than 100 markets.