The proposed merger of the three companies will make more efficient use of the existing synergies in developing this important growth market. The Volkswagen Group brands, viz. Volkswagen, ŠKODA, Audi, Porsche and Lamborghini, will maintain their individual identities, dealer network and customer experience initiatives. However, the brands will work under the leadership of Mr. Gurpratap Boparai with a common strategy for the Indian market.
Mr. Gurpratap Boparai, Managing Director, Volkswagen India Private Ltd and SKODA AUTO India Private Ltd commented, “India is an important and an attractive growth market for the Volkswagen Group. With the proposed merger, we intend to combine the technical and managerial expertise of the three companies to unlock the Volkswagen Group’s true potential in India’s competitive automotive market. The integration will lead to coordinated and faster decision making and increased efficiency using existing synergies.”
In July 2018, the Volkswagen Group confirmed investments of INR 8,000 crore (EUR 1 billion) in the ‘INDIA 2.0’ project. In January 2019 the Technology Center was opened in Pune, laying the foundation for the development of products based on the localised sub-compact MQB-A0-IN platform tailored to the needs of customers in the Indian subcontinent. In the second phase of the project, Volkswagen Group will be examining the possibility of exporting vehicles built in India.