The logo was particularly inspired by the opening of the symphonic poem, which contains a playful and uplifting motif. In the original, this section of the work is played by flutes and expresses the source of the river. This makes it a great melody expressing the start of a journey. The sound logo, however, is a modern take played on a synthesizer. The melody ends with a harmonically surprising and positive chord that evokes the experience of life’s beautiful moments. The logo embodies the core values of the Škoda brand and is also an expression of respect for the brand’s history of the brand and country of origin.
The brand campaign centres on an odometer, but this odometer measures emotions and unforgettable moments.
The resulting sound logo exists in several lengths and also in twelve different musical keys. This allows it to be used harmoniously in the context of any other music and in a variety of situations.