ŠKODA Design is nestled in a picturesque setting by the River Jizera in Mladá Boleslav. Is this an inspiring spot for a designer?
Definitely. I love our workplace. My design team and I find it very appealing. While we all look for inspiration in different ways, natural beauty and natural shapes are, of course, also a source of inspiration. But it is also people who inspired us. You can really feel, that here is the place where ideas comes to life.
And you’re cloaked in history here.
Yes, we all have a sense of the tradition and history of the ŠKODA brand. That, too, is inspiring. Take my office, for example – it’s in a villa that's been standing here since 1888. Connection between tradition, advanced technology and people creates unique think tank. Reflecting it in our work, in the future we are shaping, is a great challenge for all the members of my team.
Is that aspect successful?
I’d say so. We try to build on tradition and reshape it. People from all over the world come to work here because of that. They are also attracted by the proximity of Prague and its beauty.