Design is part of life
Even before Alex sets out in his camouflaged KAROQ to his next stop on his big trip from Mladá Boleslav to Stockholm, he took a chance to “stand in a designer’s shoes” in the Lasvit showroom in Prague. Together with Jiří Hadaščok, using a glass model, he tried to capture the seemingly simple but in fact relatively refined shape that customers will find in headlights.
“When you draw, you’re not thinking about the pencil or your hands. You’re only thinking about what you do. We want people to use our cars the same way. Just as their favourite armchair, for example. To be a space where kids can play, families travel to enjoy their holidays and our cars become a natural part of their life,” continues Hadaščok as he skillfully draws the outlines of headlights. “In the glassworks, people put their art, ideas, and experiences into crystal. Similarly, we are also trying to get the same into our cars,” Hadaščok says at the end of this short design meeting.