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150427 Chinese journalists on the road in vintage ŠKODAs

150427 Chinese journalists on the road in vintage ŠKODAs

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 1 of 3

Chinese journalists on the road in vintage ŠKODAs

› Six representatives of the prestigious Chinese media take part in the 7 Castles
Rally in Prague driving ŠKODA classic cars
› Classic cars draw huge crowds in China

Mladá Boleslav, 27 April 2015 – Taking part in the fantastic vintage car rally,
visiting the ŠKODA museum, touring Prague’s historic Rudolfinum building, and
experiencing the home of the Czech Philharmonic – the group of Chinese
journalists had an action-packed visit to ŠKODA AUTO.

ŠKODA is one of the longest-established automotive companies in the world. ŠKODA’s
roots are in the heart of Europe – an industrial region with a great tradition of
craftsmanship and engineering. With a number of legendary automotive brands that
originated in the early days of the automobile in Bohemia, this is where the origins of the
automobile lie. Václav Laurin and Václav Klement, the company’s founding fathers, were
pioneers in the world of motorized mobility, and thus the modern era of the car.
This makes ŠKODA one of the pioneering brands in the automotive industry. Established
in 1895, the brand’s expertise today is based on 120 years of tradition and experience in
vehicle construction, the craftsmanship and engineering expertise of the Czech industry,
and the knowledge and experience of an excellent team. In addition, the brand has been
able to rely on the capabilities and performance of the Volkswagen Group since 1991.
Alongside ŠKODA, the representatives of Chinese magazines and consumer websites
were immersed in the history of the country and automobile during the 7 Castles Rally in
and around Prague.

The ŠKODA Felicia, ŠKODA 1000 MB Rally, ŠKODA 645, ŠKODA 1101 ‘Tudor’ and ŠKODA
440 ‘Spartak’ started in the race.

Taking part in the vintage car rally was a further step in popularizing classic cars among
the Chinese public, and an interactive journey through ŠKODA’s marvellous 120-year
history. “In China, classic cars are becoming increasingly popular with our readers – both
among hard-core automobile enthusiasts and fans of the brand, and those looking to
invest in something more out of the ordinary. “It was fascinating being able to test drive
these fantastic automobiles from ŠKODA’s long history; it was a completely new
experience for us,” says Ge Li, the lady representing China Business Journal. The visit to
the ŠKODA Museum in Mladá Boleslav was also met with keen interest. This included the
special exhibition dedicated to the latest generation ŠKODA Superb and its predecessors.
As part of the Czech carmaker’s sponsorship engagements, the Chinese guests went on a
tour around the historic Rudolfinum building – the home of the Czech Philharmonic
Orchestra; one of ŠKODA AUTO’s traditional sponsorship partners.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 2 of 3

ŠKODA have also sent their classic cars to China where, for example, the Laurin &
Klement 300, the ŠKODA Popular Monte Carlo and the Roadster ŠKODA Felicia have been
presented to the Chinese public at various events over the last few months.

China is ŠKODA AUTO’s strongest market where the brand plans to sell more than
500,000 vehicles annually. In 2014, the brand’s deliveries increased 24% to a record-
breaking 281,400 cars. In the first quarter of this year, ŠKODA’s sales figures increased
15.6%. More than 1.4 million ŠKODA vehicles have been sold in China since 2007. The
current range comprises six models. In China, the brand works in close partnership with
their local partner Shanghai Volkswagen.

The activities related to the company’s 120th anniversary and the 110-year tradition of
car production have made a synergistic contribution to the popularization of ŠKODA cars.

For more information:
Vítězslav Kodym, Classic & Sponsorship Communications
T +420 326 811 784
vitezslav.kodym@skoda-auto.cz

Media images:

Chinese journalists on the road in vintage
ŠKODAs
Six representatives of the Chinese media take part in
the first ever 7 Castles Rally.

Download Source: ŠKODA AUTO

Chinese journalists on the road in vintage
ŠKODAs
At the victory ceremony, the ŠKODA Classic team
won the category for the most beautiful car,
honoured by an expert jury.

Download Source: ŠKODA AUTO

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 3 of 3

Chinese journalists on the road in vintage
ŠKODAs
Experiencing ŠKODA’s 120-year history is a very
appealing concept to the increasing number of
Chinese people interested in the brand’s current and
historic vehicles.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.