“Whilst running the largest model campaign in ŠKODA’s history, we are changing the look of ŠKODA’s dealerships around the world, working closely with our sales partners to guarantee sustainability. We are pleased to have already implemented the changes in 1500 showrooms since early 2014,” explains ŠKODA Board Member for Sales and Marketing Werner Eichhorn. “This new look is the perfect platform for ŠKODA’s modern model range. At the same time, we are reshaping all the operations and processes to inspire customers at the dealerships.
The changeover to the new dealership CI began around two years ago, and the project has gained significant momentum over the past few months. In addition to the European home market, the new design has been implemented at dealers throughout China, Russia and India, as well as sales centres in Australia, Taiwan and Algeria.
Be it in Prague, Paris, Sydney or Taipei – the ultimate goal of the new ŠKODA dealership-look is to facilitate fast, direct and open communication with clients. In keeping with the brand’s ‘Human Touch’ strategy, having personal contact with clients is the highest priority. This applies to the whole look and architecture of the dealership, which is very spacious and transparent both inside and out. ŠKODA sales partners are also being trained in providing the highest customer satisfaction.
The new dealership CI is an integral part of ŠKODA’s growth strategy. Over the past five years, the manufacturer has implemented the most comprehensive model campaign in their 120-year history. The entire range has been renewed and the brand has expanded into new segments. One major highlight of 2015 has been the introduction of the new ŠKODA Superb.
The automaker plans to continue this success over the coming years. In addition to sustaining ŠKODA’s proven strengths, the company is placing increasing emphasis on enhancing the emotional appeal of the brand and models, which is reflected in the dealerships’ new image.