This site uses cookies from Google to deliver its services, to personalize ads and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies. Accept
All press releases
Show news Hide news

151211 1500 SKODA Dealerships Now Feature New Corporate Design

151211 1500 SKODA Dealerships Now Feature New Corporate Design

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 1 of 2

Dealer Rebranding in Record Time: 1500
ŠKODA Dealerships Now Feature New
Corporate Design

› Focus on the customer: Modern design, user-friendly processes and ŠKODA
Human Touch provide a great experience
› New look for ŠKODA dealerships: Bringing new showrooms in line with brand
and products to best represent the growing product range
› Implementation in Europe, Asia, Africa, Australia, and intensified in other
regions in 2016

Mladá Boleslav, 11 December 2015 – ŠKODA is picking up the pace in
implementing the new Corporate Identity (CI) of their dealership network. The
AUTO.POINT 21 SAS dealership in in Luisant, south-west of Paris, recently
became the 1500th ŠKODA dealer to switch over to the new corporate design
just three months after ŠKODA Partner number 1000. In addition to Europe, the
new dealership look will be implemented throughout Asia, Africa and Australia.

“Whilst running the largest model campaign in ŠKODA’s history, we are changing the look
of ŠKODA’s dealerships around the world, working closely with our sales partners to
guarantee sustainability. We are pleased to have already implemented the changes in
1500 showrooms since early 2014,” explains ŠKODA Board Member for Sales and
Marketing Werner Eichhorn. “This new look is the perfect platform for ŠKODA’s modern
model range. At the same time, we are reshaping all the operations and processes to
inspire customers at the dealerships.”

The changeover to the new dealership CI began around two years ago, and the project
has gained significant momentum over the past few months. In addition to the European
home market, the new design has been implemented at dealers throughout China, Russia
and India, as well as sales centres in Australia, Taiwan and Algeria.

Be it in Prague, Paris, Sydney or Taipei – the ultimate goal of the new ŠKODA dealership-
look is to facilitate fast, direct and open communication with clients. In keeping with the
brand’s ‘Human Touch’ strategy, having personal contact with clients is the highest
priority. This applies to the whole look and architecture of the dealership, which is very
spacious and transparent both inside and out. ŠKODA sales partners are also being
trained in providing the highest customer satisfaction.

The new dealership CI is an integral part of ŠKODA’s growth strategy. Over the past five
years, the manufacturer has implemented the most comprehensive model campaign in
their 120-year history. The entire range has been renewed and the brand has expanded
into new segments. One major highlight of 2015 has been the introduction of the new
ŠKODA Superb.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 2 of 2

The automaker plans to continue this success over the coming years. In addition to
sustaining ŠKODA’s proven strengths, the company is placing increasing emphasis on
enhancing the emotional appeal of the brand and models, which is reflected in the
dealerships’ new image.

For more information:
Jozef Baláž, Corporate Communications Tomáš Kubík, Corporate Communications
T +420 326 811 773 T +420 326 811 749
jozef.balaz@skoda-auto.cz tomas.kubik@skoda-auto.cz

Media images:

1500 ŠKODA Dealerships Now Feature New
Corporate Design
An average of 50 ŠKODA dealerships a week
switched over to the new CI in November 2015
alone.

Download Source: ŠKODA AUTO

1500 ŠKODA Dealerships Now Feature New
Corporate Design
In keeping with the brand’s ‘Human Touch’ strategy,
having personal contact with clients is the highest
priority. This applies to the whole look and
architecture of the dealership.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently offers the following models in the range: Citigo, Fabia, Rapid, Octavia, Yeti and Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.