Delivering 1.5 million vehicles since 2007 is evidence of ŠKODA’s successful development in China. The manufacturer seeks to grow further over the coming years by introducing new models. The recently launched ŠKODA Fabia and eagerly awaited ŠKODA Superb are set to be key players in this. The company’s aim is to increase the public’s awareness of the brand in China, and inspire customers with highly dynamic, modern and emotionally appealing designs.
ŠKODA models have been available on the Chinese market since 2007. Since then, the brand has increased annual sales to 281,400 deliveries most recently in 2014. This represents almost one quarter of ŠKODA’s total sales last year. In the first half of 2015, ŠKODA delivered 138,300 vehicles in the Chinese market – an increase of 5.8% over the same period last year. China has been ŠKODA’s largest individual market since 2010. The manufacturer is building on their close partnership with the Volkswagen Group China and the local partner Shanghai Volkswagen (SVW).
As part of the company’s international growth strategy, the brand has been steadily broadening their range of models available in China over recent years. In 2014, ŠKODA’s product range in China increased to six locally produced model series. ŠKODA’s model range in China includes the Fabia, Rapid, Rapid Spaceback, Octavia, Yeti and Superb.
2015 marks a highlight in ŠKODA’s current model campaign. The new generation Fabia and Superb herald the dawn of a new era for ŠKODA in China, bringing a new phase of growth. The latest generation of the ŠKODA Fabia has been available since April. This was the first series-produced model from ŠKODA to demonstrate the development of the brand’s new, expressive and modern design language. The new ŠKODA Superb will be taking a further step into the future with its release on the Chinese market in autumn.
ŠKODA’s new flagship is produced for the Chinese market at the SVW plant in Nanjing, southern China. The other SVW locations that also produce ŠKODA models for the Chinese market are Anting and Yizheng.