ŠKODA has been the official sponsor of the IIHF Ice Hockey World Championships since 1992. This makes ŠKODA’s commitment the longest-running main sponsorship in the history of sports world championships. With their strong vehicle fleet, prominent logo placement on and around the ice rink as well as on three teams’ jerseys and helmets, ŠKODA will be an ever-present icon at the world championship. In addition, the ŠKODA team has put together a great on-site entertainment programme including car shows and competitions.
ŠKODA will be presenting their model range in front of the arenas, including their brand new flagship – the ŠKODA Superb. ŠKODA’s completely redesigned top model will be launched on the Czech and other markets in June. In addition, ŠKODA’s events team has a great programme in store. Ice hockey fans can compete against each other at ŠKODA air hockey in the arenas in Prague and Ostrava. The ŠKODA Ice Girls will be heating up the action with dance performances before each game.
Fans will also be able to win some great prizes, including tickets for individual matches and the championship final by taking part in ŠKODA’s ice hockey quiz. ŠKODA promotion teams will be giving away little gifts and merchandise to the crowds. A website has been set up by ŠKODA featuring current information and background info on the world of ice hockey at www.skoda-hockey.com.
This year’s IIHF Ice Hockey World Championship takes place from 1 to 17 May in Prague (O2 Arena) and in Ostrava (CEZ Arena). ŠKODA’s main role in the championships this year will be in providing the official IIHF vehicle fleet. This will also mark the new ŠKODA Superb’s first official appearance on the road. ŠKODA will be providing the organisers with 50 cars: 14 new ŠKODA Superbs and 36 ŠKODA Octavia estates. Given that the world championships are being held in ŠKODA’s home country, the cars are painted in the Czech national colours of blue, white and red – they each bear the names of Czech and Czechoslovakian ice hockey heroes.