“My uncle was always taking me to the forest, where we would make food together and enjoy nature. Once, just for fun, we decided to film what we were doing. At the time, we were cooking at his house in northern Serbia. We shot some of our recipes and uploaded them to YouTube, and after a while the videos started to get some views. We saw this and thought that maybe we should continue – but this time we decided to film out in the countryside. That’s when the videos really started to take off – people were impressed because they had never seen anything like this,” says Aleksandar Almazan as he describes the secret to their success.