It is a bright and sunny day in Paris, when 18-year-old twins Laura and Klement stand beneath the Eiffel Tower, happily making selfies. All of a sudden, a mysterious car slowly approaches them. But no one is sitting inside. The window pane descends as if by magic. An unknown voice asks from within: "Wanna drive to the future?"
The mysterious car was no less than the new VISION RS, ŠKODA presented at the Paris Motor Show, and this scene was the beginning of an exciting comic strip, exclusively produced for Social Media and published on ŠKODA’s Facebook and Instagram channels at the beginning of the event. It consists of seven episodes with three animated scenes each. The plot in a nutshell: Laura and Klement take the opportunity the unknown voice – car's voice assistant – offers them and experience a thrilling trip through nighttime Paris with a surprising twist in the last episode.
It was the first time ŠKODA realized a project like this. The aim was to create entertaining and inspiring content that not only rejuvenates ŠKODA’s fanbase through social media channels, but also works as a test for the attraction of the youngest generation of social media users.
Laura and Klement, the protagonists of the comic story beside VISION RS, are also the main characters of ŠKODA’s overall kids communication. Their names derive from the company’s founders Václav Laurin and Václav Klement. Unlike the comic strip, where they appeared as 18-year-olds for the first time, they have been the 5-year-old heroes in the ŠKODA kids’ book: „Laura and Klement in the City Jungle“, which is available for free at ŠKODA dealerships. This book also provide hidden animations and real-life sound features that can be unveiled with ŠKODA‘s new augmented reality app.
The application is available for download here: