› New sub-brand for ŠKODA’s electrified vehicles and mobility solutions
› Cars featuring an emotive design, future-oriented interior and state-of-the-art technologies
› Two billion euros to be invested in E-Mobility
Mladá Boleslav / Frankfurt, 9 September 2019 – 2019 marks ŠKODA’s first steps into the era of electromobility. Along with the first electrified cars in its 124-year history – the all-electric CITIGOe iV and the SUPERB iV plug-in hybrid – the Czech car manufacturer is also introducing a new sub-brand: ŠKODA iV. Under this one umbrella, the company bundles the development of its own family of electrified cars sporting an emotive design, a future-oriented interior and state-of-the-art technologies, and the establishment of a special ecosystem for mobility solutions. Over the next five years, ŠKODA AUTO will be investing a total of two billion euros in the development of electric vehicles and new mobility services. This is the company’s largest investment programme to date.
Innovative, intelligent, inspiring: three qualities that are represented by the letter ‘i’ in the new ŠKODA iV sub-brand and that will set the new electrified models apart. The ‘i’ can also stand for iconic, individual and intuitive, symbolising the unique character, customisability and ease of use of every new ŠKODA iV. The ‘V’ always stands for vehicle.