ŠKODA AUTO DigiLab serves as a key instrument and driving force of many digital innovation processes. This innovation workshop enhances the brand’s development expertise in terms of digitalisation. As well as in the initial location of Prague, a joint venture between ŠKODA AUTO DigiLab and the Israeli ŠKODA importer Champion Motors began at the start-up hotspot Tel Aviv in early 2018. This was called ŠKODA AUTO DigiLab Israel Ltd. In April 2019, ŠKODA founded another spin-off of its innovation workshop in Beijing, called ŠKODA AUTO DigiLab China. All of the labs are considered part of the start-up scene, think outside the box and act in an agile manner. They design new business models, solutions and products for the mobility of the future.
Current projects illustrate how the clever digital services from the various DigiLab branches make customers’ lives easier. Since March 2019 and in collaboration with the Czech online shops Alza.cz and Rohlik.cz, ŠKODA AUTO DigiLab in Prague has been developing a delivery system which has the courier place the delivery directly in the boot of the recipient’s car. The service is currently being trialled in Prague. Based on the subsequent evaluation, the service will be optimised before ŠKODA will start to establish it in the market. At the IAA, the manufacturer will demonstrate for the first time how the ‘Deliver by ŠKODA AUTO’ boot delivery is integrated with ŠKODA Connect in production models.
By launching the CareDriver mobility and social care service, ŠKODA AUTO DigiLab introduced a chauffeur service for children, the elderly and those with disabilities. ŠKODA AUTO DigiLab recently adapted it for the Chinese market. In addition to providing transport, specially trained drivers also look after their passengers.
Thanks to the Citymove app developed by ŠKODA AUTO DigiLab, the best route across the city is now just a touch away. The app consolidates urban public traffic, a rental bike service and ride hailing. ŠKODA AUTO DigiLab is also working on integrating other services, such as payment of parking fees. Citymove enables individual services to be booked and paid for in one app and is now available free of charge for Prague.
WeShare is the electric car-sharing service, thus offering emission-free and sustainable urban mobility. By doing so, WeShare is helping to make cities cleaner and quieter as well as to create more living space for everyone. The WeShare customer journey is completely app-based – from registration to booking and locking/unlocking the car – offering ultra-modern comfort. The WeShare service was successfully launched in June 2019 in Berlin by VW and, in collaboration with ŠKODA, will be brought to Prague in 2020. In addition, WeShare will expand to other European cities next year.
Users of the recently launched e-scooter sharing service BeRider in Prague can access a fleet of electric scooters. Fitted with LED headlights as well as front and rear brake discs, they enable users to make headway safely and efficiently in urban traffic. A category B driving licence is required to ride the electric scooters; two helmets are stowed in the top case of each scooter. With a range of up to 70 km, the zero-emission e-scooters are ideal for short to mid-range distances.
Simple Care allows a car to be washed without any waiting times. The clever app reserves a car wash, directs the driver to it and manages the payment. At the car wash, the vehicle is identified automatically via the number plate.
In addition, ŠKODA AUTO is consistently developing the ŠKODA Connect functions and services. ŠKODA owners can now also use the ŠKODA Connect Alexa skill in Spanish and Italian, for example. And the system now comes with new functions: ŠKODA drivers can find out about the transmission and other information about the vehicle, as well as planned oil changes and maintenance. The same functions will soon be available for Google Home too. With the ŠKODA Connect Alexa skill, ŠKODA is offering its customers an even more convenient way to communicate with their own car. This can be done with ease from home using an Amazon Echo speaker or on the go via the Alexa smartphone app.