‘INDIA 2.0’ serves as an example of the brand’s progressive internationalisation. Experts predict India to rise to the world’s third-largest automotive market. Volkswagen Group is therefore investing one billion euros between 2019 and 2021 in a model campaign on the Indian market. ŠKODA will be responsible for implementing this project for all Group brands.
“With our ‘INDIA 2.0’ project we are now creating the right conditions for sustainable growth there”, said Maier. “Our objective is ambitious, but achievable: together with the Volkswagen brand, we are seeking a market share of up to five per cent in the long term, depending on market and segment development”, he added.
All future models developed and produced locally in India will be based on Volkswagen Group’s modular transverse matrix (MQB). The MQB already fulfils the stricter legal requirements that will come into force in India in 2020. With the ‘INDIA 2.0’ project, ŠKODA AUTO assumes responsibility for the sub-compact platform MQB A0 at the same time, initially with a focus on India (MQB-A0-IN). Preparations for the local development and production of the new, technologically advanced volume models for the ŠKODA and Volkswagen brands are already underway. The introduction of the first ŠKODA model based on the MQB A0-IN platform is planned for 2020.
In 2017, ŠKODA AUTO was able to increase deliveries in India by more than 30% compared to the previous year. The growing sales figures in India underline the fact that ŠKODA’s model range is attractive to Indian customers and represents an excellent starting point for further growth.
ŠKODA AUTO has also been delivering its vehicles to Singapore since May 2018. Although the city-state government introduced a cap on private car registrations, Singapore’s automotive market is seen as a stepping stone to entering Southeast Asia. The manufacturer plans to win over customers in the Southeast-Asian city state with ŠKODA models the RAPID SPACEBACK, OCTAVIA and OCTAVIA RS, SUPERB, as well as the KAROQ and KODIAQ SUVs.