› ŠKODA AUTO introduces new corporate identity linking its rich history to the future of mobility
› New brand picturemark for enhanced appearance on digital communication channels, wider use of new ŠKODA wordmark
› New brand identity will first be introduced in information and communication materials, also to be featured on future models
Mladá Boleslav, 30 August 2022 – ŠKODA AUTO is taking its brand appearance to the next level with the most radical change to its corporate identity (CI) in 30 years. A new brand picturemark will be used to enhance the brand’s appearance on digital communication channels. The ŠKODA wordmark will be used more widely than the company’s picturemark. ŠKODA’s new brand identity will first be introduced in information and communication materials and then rolled out in future models.
“With our new CI, we’re taking the whole brand appearance to the next level. It’s not only our product portfolio that’s evolving but also our customers. And we see this as the perfect opportunity to make our brand fit for the decade of transformation and adjust its look and feel to the needs and expectations of our customers. Our new CI underlines the modern and distinctive design and clearly shows our digital first approach.”
Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing
Under the Marketing department’s guidance, employees from across the company were involved in developing the new CI. In addition, 2,200 people from six key markets – the Czech Republic, Germany, India, Israel, Italy and Norway – were surveyed on selected logo versions from a total of 165 designs in order to determine the future logo.