“The results of the 2016 financial year exceeded our expectations. Achieving three record years in a row demonstrates the success of our sustainable growth strategy,” says ŠKODA CEO, Bernhard Maier. “With our Strategy 2025, we will consistently promote the growth of the ŠKODA brand over the coming years. In this context, we will renew and expand our model portfolio, and open up new markets, segments and digital business areas. We will also be focusing on the electrification of our vehicles. We are going to launch the first purely battery-powered ŠKODA model on the market in 2020. A first idea of how the electric future of ŠKODA might look will be presented at the motor show in Shanghai.”
Digitization, connectivity and new mobile services are among the cornerstones of Strategy 2025. Our aim is to develop completely new mobility services for ŠKODA customers. “The car will remain the core of our offer. We will be complementing this with services that make daily driving easier, safer, more comfortable and efficient. ŠKODA will be transitioning from being purely a car manufacturer to a mobility services provider. One component of this future-oriented strategy is the new ŠKODA AUTO DigiLab in Prague, with which we are strengthening our innovation and digital development expertise,“ Maier continued.
“Our profitable growth is primarily based on four pillars: a higher number of vehicles delivered, the utilization of capacities of our plants, an improved model mix, and optimized product costs,” says ŠKODA CFO Klaus-Dieter Schürmann.
ŠKODA achieved new best figures in sales revenue and operating profit in the 2016 financial year. Sales revenue grew to 13.7 billion euros (2015: 12.5 billion euros), thus surpassing the previous record figure set in 2015 by 9.8%. Operating profit increased by 30.8% to 1.197 billion euros (2015: 915 million euros). This corresponds to 8.7% of the sales revenue (2015: 7.3%).
The profit before tax rose by 38.7% to 1.173 billion euros (2015: 846 million euros). After tax, the profit for 2016 was 951 million euros (2015: 708 million euros), 34.3% above the previous year. Investments amounted to 548 million euros in 2016 (2015: 591 million euros).
ŠKODA delivered a new record number of 1,126,500 vehicles to customers worldwide in 2016. This corresponds to an increase of around 71,000 vehicles or 6.7% compared to 2015 (1,055,500 deliveries). ŠKODA’s sales reached new highs in numerous key markets such as China (317,100), Germany (165,200), Great Britain (80,300) and Poland (56,200). In Turkey (28,900), France (23,000) and Israel (20,400), more people than ever before received a new ŠKODA car in 2016.
Last year marked the 25th anniversary of the successful partnership between the Volkswagen Group and the traditional Czech brand; a period in which ŠKODA transformed from being a regional market leader into an internationally successful car manufacturer. The product highlight of 2016 was the world premiere of the new large SUV ŠKODA KODIAQ in Berlin and its subsequent trade-fair debut at the Paris Motor Show. The KODIAQ marks the launch of the Czech carmaker’s broad SUV campaign with which the company intends to reach new customers and segments, expand its market shares and strengthen its position on the global markets.
“The success of the ŠKODA brand in the 2016 fiscal year can be attributed to the great commitment of the entire workforce. We would like to thank all our employees as well as the KOVO trade union, which constructively supported the company’s growth throughout 2016,” says Bohdan Wojnar ŠKODA Board Member for HR.
“ŠKODA greatly appreciates the efforts of its employees, which is also reflected in their remuneration. The average wage at the company has increased by 30% since 2010. We are also intensively preparing our employees for the future challenges related to Industry 4.0, especially with regard to developing their IT skills,” adds Wojnar.
ŠKODA has also made a strong start to 2017. In January and February, the brand achieved new records, increasing its deliveries to customers in the first two months by 2.7% to 174,900 units (2016: 172,300 vehicles). In March, the extensively revised OCTAVIA, RAPID, RAPID SPACEBACK and CITIGO series, as well as the KODIAQ SCOUT and KODIAQ SPORTLINE, OCTAVIA RS 245 and OCTAVIA SCOUT model versions celebrated their world premiere at the Geneva Motor Show. ŠKODA will be presenting a total of eleven model innovations in 2017.