This site uses cookies from Google to deliver its services, to personalize ads and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies. Accept
All press releases
Show news Hide news

160401 Entering into a new market segment – market launch of the ŠKODA Snowman

160401 Entering into a new market segment - market launch of the ŠKODA Snowman

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 1 of 3

Entering into a new market segment:
market launch of the ŠKODA Snowman

› Snow groomer with distinctive design and plug-in hybrid drive
› Outstanding off-road qualities, innovative operating concept
› ŠKODA Snowman will be launched in December 2016

Mladá Boleslav, 1 April 2016 – As part of its growth strategy, ŠKODA is entering
into a new business segment. By launching the ŠKODA Snowman, the brand
intends on bringing its first snow groomer to the market at the end of 2016.
With the modern, distinctive and emotive design, the long-established Czech
company is focusing on the highly competitive piste preparation equipment
segment. Using powerful plug-in hybrid drive, innovative assistance systems
and numerous new ‘Simply Clever’ features, ŠKODA is now bringing innovative
automotive technology to the piste.

There has been some speculation regarding Snowman as the name for the new ŠKODA
SUV for a long time. ŠKODA is now revealing the secret: the ŠKODA Snowman is a
spectacular newcomer for high-alpine terrain with outstanding off-road qualities,
especially in winter. With this vehicle concept, ŠKODA will exceed the functionality and
all-terrain capability of all known SUV concepts. In addition, the Snowman is equipped
with technology that will open up completely new possibilities for piste preparation
equipment. For Alpine regions, where environmental conservation is of particular
importance, the plug-in hybrid drive finally provides the necessary relief. At the same
time, operators’ tough working conditions are made easier thanks to an innovative
operating and display concept. The Snowman is an essential part of ŠKODA’s 2025
corporate strategy and signifies a bold step into new business segments. In the 25 years
since Volkswagen’s acquisition of the long-established Czech brand, ŠKODA has
consistently expanded its model range. With the Snowman, ŠKODA is now entering into
completely new business and customer segments. Of course, ŠKODA’s great values, such
as above-average space, functionality and excellent value for money, have been key for
the development.

The ŠKODA Snowman is 9.13 metres long (with snowplough and snowblower) and 2.50
metres wide without tracks (5.26 m with snowplough). The brand brings powerful
emotional qualities to the piste with its expressive design language. The design is
aesthetic and functional at the same time; visually, the lines create extraordinary width.
Sharp lines surround sculpturally carved-out surfaces – many of the exterior features pay
homage to traditional Czech crystal glass art. Crystalline elements characterise the brand
logo, the vertical struts in the trapeze-shaped grille and the four narrow, wedge-shaped
headlights.

The ŠKODA Snowman is the first ŠKODA production model with plug-in hybrid drive. It
has a power output of 295 kW (400 PS), torque of 650 Nm. Downhill, the highly efficient

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 2 of 3

drive recuperates energy and feeds it to the lithium-ion battery. The power is transferred
to the two caterpillar tracks via a transfer case. The ŠKODA Snowman has a top speed of
20 km/h, can climb gradients of up to 100 per cent and can also turn on its own axis.
The average fuel consumption is approximately 14 litres per hour.

ŠKODA is even adopting a new approach with regards to the operating and display
concept. The steering wheel is shaped like a control stick, which the driver uses to
control all functions. The connectivity concept is also purely high-tech: the ŠKODA
Snowman is wirelessly connected to the mountain station.

The generously sized glass cabin offers space for up to three people, the air-suspended
driver’s seat can be heated. The ‘Simply Clever’ features typical for ŠKODA include a
magnetic snow shovel holder, a heated cup holder for a Thermos flask and a multi-
function box for snow boots and avalanche transceiver. A climate-controlled storage
compartment for keeping sunglasses fog-free and for drying hats and gloves is available
as an optional extra. The ashtray features an automatic fire extinguishing system that
uses snow from the surrounding air.

The ŠKODA Snowman will be launched in Austria, Switzerland, Liechtenstein and other
important European markets in December 2016. The starting price is 280,000 euros.

Further information:
David Haidinger, Product Communications
T +420 604 292 188
david.haidinger@skoda-auto.cz

Media image:

Entering into a new market segment:
market launch of the ŠKODA Snowman
Sharp lines surround sculpturally carved-out surfaces
– many of the exterior design features pay homage
to traditional Czech crystal glass art.

Download Source: ŠKODA AUTO

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 3 of 3

ŠKODA AUTO
› is one of the longest-established vehicle manufacturers in the world. In 1895, the Czech headquarters in
Mladá Boleslav began producing bicycles, followed by the production of motorbikes and cars.
› currently offers the following models in the range: Citigo, Fabia, Rapid, Octavia, Yeti and Superb.
› delivered more than 1 million vehicles to customers worldwide in 2015.
› has been part of Volkswagen Group since 1991. Volkswagen is one of the most successful automotive
companies in the world. ŠKODA, in association with the group, independently manufactures and develops
vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 26,600 people globally and is active in more than 100 markets.

File type: PDF
Published: 1.4.2016