“The conversion of the 1,000th dealership in the world is an important milestone for ŠKODA,” said ŠKODA Board Member for Sales and Marketing, Werner Eichhorn. “The new dealer CI offers the ideal environment for our attractive model range. At the same time, we will ensure that all processes in the car dealership are even more focused on the needs of customers. Over the coming years, we will further improve business processes and offer our customers a range of new services in the medium term: from a new car configurator to enhanced service offers,” said Eichhorn.
The aim of the showrooms’ new design is quick, direct and clear communication. “The car dealership is the place where we can bring our ‘Human Touch’ strategy to life,” said Werner Eichhorn. Therefore, openness and transparency are the main themes of the new design. The design follows function. High-quality materials, new design features, effective lighting solutions and warm wooden tones create an inviting atmosphere. The central eye-catcher is the ‘highlight wall’ located opposite the entrance area. All sales and service areas also come in a new design.
Outside, the new architecture of ŠKODA’s dealerships is characterised by clear and simple shapes, a harmonious colour concept, modular design features and a modern lighting concept. New communication areas on the exterior facade will improve visibility by day and at night.
The transformation to the new CI is accompanied by intensive training within the dealer network and all activities are based on delivering the highest levels of customer service.
In 2014, ŠKODA sold more than a million cars for the first time. By doing so, the Czech car manufacturer has finally established itself as an international volume brand. ŠKODA entered a new era earlier this year with the new ŠKODA Superb. The design, emotional resonance and quality of the cars are taking on a new significance which is reflected in ŠKODA’s new dealership design. The response to the new dealership branding is extremely positive, both from the ŠKODA partners and from the customers. This does not just mean feedback on the design. The dealers who already have the new CI in place have also seen higher footfall.