Since 2004 ŠKODA has been an official partner, the official vehicle partner and official sponsor of the White Jersey in the legendary Tour de France. This jersey sponsorship is now changing from white to green. ŠKODA has been sponsoring the Tour of Spain (La Vuelta) since 2011, but so far without a jersey partnership.
“ŠKODA is a strong and reliable partner in international cycling competitions,” says Werner Eichhorn, ŠKODA Director of Sales and Marketing. “By sponsoring the Green Jersey in the Tour de France and Vuelta, we are making our commitment even more visible, but the intensive competition for the sprinting title is just one of the great highlights of this race.”
Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to the Tour de France and the Vuelta, the company sponsors eight other international cycling races under A.S.O. agreements. ŠKODA is also committed to supporting cycling at the grassroots level, sponsoring among others the Czech event ‘Bike for Life’, ‘Ride London’ and the ‘Velothon’ in Berlin.
Beyond sponsorship, the brand has, for many years, shown their commitment to cycling through their extensive range of ŠKODA bicycles and wide selection of ŠKODA accessories.
The company’s close connection to cycling has historical roots. The origins of the company lie in the production of bicycles by company’s founding fathers Laurin and Klement in 1895.