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150323 ŠKODA strengthens commitment to cycling – New official partner of the Green Jersey in the Tour de France and Vuelta

150323 ŠKODA strengthens commitment to cycling - New official partner of the Green Jersey in the Tour de France and Vuelta

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 1 of 2

ŠKODA strengthens commitment to cycling:
New official partner of the Green Jersey in
the Tour de France and Vuelta

› Jersey partnership under ŠKODA’s sponsorship of both Races
› Green Jersey: Award for best sprinter
› Solidarity: ŠKODA official partner to Tour de France since 2004
› Tradition: ŠKODA’s success story began with bicycle construction in 1895

Mladá Boleslav, 23 March 2015 – ŠKODA is now the new official partner of the
green jersey for the best sprinter in both the Tour de France and Tour of Spain
(La Vuelta). Previously, ŠKODA had sponsored the White Jersey for best young
rider in the Tour de France, and ŠKODA had not sponsored any jerseys in the
Vuelta. By sponsoring the Green Jerseys in both cycling races, the Czech
carmaker strengthens their strong commitment to international cycling.

Since 2004 ŠKODA has been an official partner, the official vehicle partner and official
sponsor of the White Jersey in the legendary Tour de France. This jersey sponsorship is
now changing from white to green. ŠKODA has been sponsoring the Tour of Spain (La
Vuelta) since 2011, but so far without a jersey partnership.

“ŠKODA is a strong and reliable partner in international cycling competitions,” says
Werner Eichhorn, ŠKODA Director of Sales and Marketing. “By sponsoring the Green
Jersey in the Tour de France and Vuelta, we are making our commitment even more
visible, but the intensive competition for the sprinting title is just one of the great
highlights of this race.”

Cycling is a cornerstone of ŠKODA’s sponsorship strategy. In addition to the Tour de
France and the Vuelta, the company sponsors eight other international cycling races
under A.S.O. agreements. ŠKODA is also committed to supporting cycling at the
grassroots level, sponsoring among others the Czech event ‘Bike for Life’, ‘Ride London’
and the ‘Velothon’ in Berlin.

Beyond sponsorship, the brand has, for many years, shown their commitment to cycling
through their extensive range of ŠKODA bicycles and wide selection of ŠKODA
accessories.

The company’s close connection to cycling has historical roots. The origins of the
company lie in the production of bicycles by company’s founding fathers Laurin and
Klement in 1895.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 2 of 2

For more information:
Jozef Baláž, Corporate Communications Tomáš Kubík, Corporate Communications
T +420 326 811 773 T +420 326 811 749
jozef.balaz@skoda-auto.cz tomas.kubik@skoda-auto.cz

Media image:

ŠKODA is now the new official partner of the
green jersey for the best sprinter in both the
Tour de France and Tour of Spain (La Vuelta)
By sponsoring the Green Jerseys in both cycling
races, the Czech carmaker strengthens their strong
commitment to international cycling.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed afterwards with the production of
motorbikes and cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› delivered in 2014 for the first time in one year more than 1 million vehicles to customers worldwide.
› has belonged to Volkswagen since 1991. The VW Group is one of the most successful automotive groups
in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles,
as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.

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Published: 16. 5. 2016