SUV for India gets a royal name: KUSHAQ

SUV for India gets a royal name: KUSHAQ

ŠKODA WORLD

The new ŠKODA for the Indian market will be called KUSHAQ. The name comes from Sanskrit and hints that this SUV will be truly regal.

7. 1. 2021

The name KUSHAQ honours the ŠKODA tradition of giving SUVs names that start with a K and end with a Q. At the same time, though, it has a very powerful local resonance. The world premiere of the new ŠKODA KUSHAQ will take place in March 2021.

The name KUSHAQ comes from Sanskrit, the ancient language of the Indian subcontinent. The word can be translated as “king” or “ruler”. The name highlights the car’s strong charisma, while the little matter of changing the last letter from K to Q underlines that KUSHAQ is a typical representative of ŠKODA’s SUV family.  

The KUSHAQ’s attractive design and charisma and a number of Simply Clever features the ŠKODA brand is renowned for doing justice to the choice of name.

In India the “regal” SUV joins the ranks of ŠKODA’s other premium SUVs, the KODIAQ and KAROQ. At the same time, it’s the first car that came out of the INDIA 2.0 initiative, as part of which ŠKODA has taken charge of all Volkswagen Group activities on the demanding local market. In the coming 18 months the KUSHAQ will be followed by three more models which, like this SUV, are specially tailored to customers in India and other promising markets around the world. All the new models are based on the MQB A0 IN modular platform ŠKODA developed specifically for the requirements of the Indian market.  

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