Which models sell best on the Czech market and how do they fare against competitors in their class?
The ŠKODA brand is currently ahead of the competition in all segments in which it maintains a presence. Again, this simply goes to show how extraordinarily popular its cars are on the domestic market. Breaking the ŠKODA portfolio down by model, the ŠKODA OCTAVIA is consistently the most popular car among Czech drivers. Reporting total annual sales of 28,900 units, it is way ahead in its class (with a share of more than 70%) and is also the leader in the absolute rankings. The second best-selling car on the Czech market and the leader among superminis is the ŠKODA FABIA, with annual sales of 25,200 units. The third most popular car on the Czech market is the ŠKODA RAPID, the vehicle of choice for 12,900 Czech customers. Our flagship, the ŠKODA SUPERB, is also highly successful, not only topping the D-segment, but also ranking fourth on the market as whole (9,500 units). As its successful SUV offensive advances, the ŠKODA brand is also making headway in the sports utility vehicles segment, spearheaded by the ŠKODA KODIAQ’s 5,800 sales. Although the KAROQ was not launched until the final quarter of 2017, it immediately clocked up great sales results. The last and smallest ŠKODA model, the CITIGO, is also at the forefront of its segment, boasting 3,500 customers in 2017.