ŠKODA Chief Designer Oliver Stefani: “Automotive design must be emotional”

ŠKODA Chief Designer Oliver Stefani: “Automotive design must be emotional”
Oliver Stefani is ŠKODA’s chief designer. As he’s always drawing at work, it’s hardly surprising that he also sketched some of his answers in his interview with ŠKODA Storyboard.

› In an interview posted on ŠKODA Storyboard, Oliver Stefani talks about his vocation, his passion for cartoons and the future of the Czech brand’s design

Mladá Boleslav, 25 May 2018 – In an interview on ŠKODA Storyboard, Oliver Stefani gives an insight into his understanding of the design profession and explains his perspective of the ŠKODA brand, which is as traditional as it is dynamically young. He explains why designers must always bear a brand’s history in mind, and also gives an outlook on how automotive design and the look of the ŠKODA brand might develop in the future, using the ŠKODA VISION X design study as a specific example.

In addition to the interview, the ŠKODA Chief Designer’s hand-drawn sketches and photos are also available for download free of charge.

You can find the complete interview at the following link:
https://www.skoda-storyboard.com/en/innovation/design/design-creates-emotion/

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