ŠKODA Celebrates 100 Years of Czechoslovakia
ŠKODA WORLDIn 2018, the Czech Republic is commemorating 100 years of modern statehood. ŠKODA, as a carmaker deeply rooted in Czech history, is marking this centenary with a specially designed logo.
28. 5. 2018
The pattern resembles a lion, one of the Czech state symbols. “We view this logo as integral to the ŠKODA brand’s corporate identity. The final design is mainly the work of ŠKODA AUTO Marketing, with assistance from external agencies. We want to use the logo for all activities connected with celebrations of the anniversary of Czech statehood. It will be a thread running through activities held at various locations throughout 2018,” says Marc-Andreas Brinkmann, Head of Marketing at ŠKODA.
Besides drawing on Czech state symbols, the logo was also inspired by Cubism, mirroring the crystalline design that epitomises ŠKODA’s current cars, so it fits in neatly with ŠKODA’s overall corporate identity.
There is a Czech and English version of the logo. It has three colour schemes – besides the red, white and blue tricolour for use at events held in tandem with other partners, there is a green version for internal use and a grey one for black-and-white printing.
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