The pattern resembles a lion, one of the Czech state symbols. “We view this logo as integral to the ŠKODA brand’s corporate identity. The final design is mainly the work of ŠKODA AUTO Marketing, with assistance from external agencies. We want to use the logo for all activities connected with celebrations of the anniversary of Czech statehood. It will be a thread running through activities held at various locations throughout 2018,” says Marc-Andreas Brinkmann, Head of Marketing at ŠKODA.