29. 4. 2015 ŠKODA at the IIHF Ice Hockey World Championships in the Czech Republic: Great cars, lots of action
3. 5. 2017 ŠKODA is the official main sponsor and vehicle partner of the IIHF Ice Hockey World Championship for the 25th time
21. 5. 2018 ŠKODA AUTO CEO Bernhard Maier presents trophy to Most Valuable Player of 2018 IIHF Ice Hockey World Championship
17. 10. 2018 ŠKODA celebrates the diversity of the brand and its customers with new global brand campaign