Product Marketing Manager – SUPERB
Mr Mendl, who is the new SUPERB intended for? Has its target group broadened as a result of the update?
Qualities of the SUPERB that our customers have particularly valued from the very start are its practicality and spaciousness, its value for money and its low running costs. And, of course, they love the modern and emotive design of the new generation too. The SUPERB impresses with these advantages; these characteristics also remain unchanged in the new model. A wealth of configuration and specification options increase the SUPERB’s appeal even further. With the new hybrid variant, we are reaching a new environmentally aware customer group. And we are also adding the SUPERB SCOUT to the portfolio, which caters to our customers’ demands for adventurous, lifestyle-oriented models. The SUPERB is a true all-rounder that is not only perfect for representation purposes, but meets the requirements of a family car as well. Thanks to this versatility, it is also more and more popular among fleet customers.
As part of the update, the ŠKODA SUPERB SCOUT is going to be introduced. Why are you introducing this version of the SUPERB now and what sets it apart?
Just like our popular SUV models, the SUPERB SCOUT reflects its drivers’ active lifestyle, brings their image to the fore and helps them stand out from the crowd. Our sales statistics clearly show that the SCOUT has been an ongoing success in the OCTAVIA model range for many years. Special features that characterise the exterior, including the additional black plastic underbody protection and other details in contrasting silver, complement the unique interior design elements. These include the exclusive SCOUT seat covers and the wood-effect decor with a SCOUT badge on the front passenger side. For journeys on rougher terrain, the driver can count on all-wheel drive as standard, Driving Mode Select in Off-Road mode and a Rough-Road package featuring an added 15 mm of ground clearance.
What role does the SUPERB play in an age of constantly increasing SUV popularity?
Since its launch in 2015, the SUPERB has achieved success after success and high sales figures, making the top model in the ŠKODA portfolio one of the mid-market (B segment) leaders in Europe. The SUPERB will continue to play its part there. We are convinced that the SUPERB will retain its customers despite growth in the SUV segment.