Marc-A. Brinkmann, Head of Marketing at ŠKODA AUTO, said, “We have ambitious aims for ŠKODA. That’s why we decided to employ the concentrated automotive knowledge of OPTIMIST and thjnk. Together, we can give the brand even more appeal and presence in the international markets.”
“During the pitch it became clear that we can set new benchmarks in car communications with the joint venture between OPTIMIST and thjnk, and thus raise our brand’s profile even higher and more successfully,” added Thanh Vu Tran, Head of Global Marketing Communication Content and Strategy at ŠKODA AUTO.
The new undertaking has been tasked with the topics of strategy, classic advertising, digital content marketing, experience design and point-of-sale marketing. Staff in Prague will be able to access both OPTIMIST and thjnk resources, meaning ŠKODA will benefit from the comprehensive expertise and creativity of both agencies.