The fact that the name of the brand-new model is similar to its big brother, the ŠKODA KODIAQ, is entirely intentional: “The relationship between the family of names is strategically planned,” says Stefan Büscher, Head of Marketing and Products, adding, “This creates a uniform nomenclature for current and future SUV products.”
A video now tells the story of how the indigenous people of Kodiak Island in Alaska were once again the name givers at the baptism of the new KAROQ. In the tribal language of the Alutiiq, the word for car is ‘KAA’RAQ‘. ‘RUQ’, in turn, is the word for arrow -a symbol of the company’s dynamism, and also a central element of the ŠKODA brand logo. The film depicts how a twelve-year-old had the decisive idea for creating the new word.
Under ŠKODA’s future-oriented Strategy 2025, the brand will be consistently promoting the expansion of the model range over the coming years. The focus lies mainly on expanding the SUV range. With the KODIAQ, ŠKODA recently launched a new large SUV model on the international markets. The ŠKODA KAROQ is now setting the next milestone. The new compact SUV celebrated its world premiere in Stockholm last Thursday, and its market launch is fixed for the second half of 2017.