“They might test the space available on the front and rear seats, examine the size of the boot and how easy it is to access, or take a look at the storage compartments,” says spokesperson Petr Jína. “Journalists ask a lot of questions about engines and connectivity. This time around, they were particularly curious about Laura, the digital voice assistant,” says Jína as he explains what journalists most commonly ask about. At an organised test-driving event, the ŠKODA experts who helped to develop the car also answer questions. This gives journalists insightful and detailed information, for example, about the development of the engines or electronics, the infotainment, connectivity, and product marketing, which they can then pass on to their readers and viewers. Some of them engage in discussions with the experts on the details of their work.