ŠKODA AUTO CEO Bernhard Maier emphasises: “Further internationalising our brand and conquering new markets are central areas of action laid out in the ŠKODA Strategy 2025. By re-entering the Sri Lankan market, we are taking the next step in raising ŠKODA’s position worldwide.”
After 17 years, ŠKODA AUTO is returning to Sri Lanka: In May 2020, ŠKODA is going to open a central showroom and sales location in Colombo, the capital of the island state located off the southern point of India. ŠKODA AUTO will be collaborating with IWS Automobiles (Pvt) Ltd as an importer and trading partner.
ŠKODA’s initial line-up will include four model series: the small car FABIA, the mid-class SUPERB, the large SUV KODIAQ and the compact SUV KAROQ. The brand’s bestseller, the OCTAVIA, will expand the range of models later this year. By utilising the existing synergies in the INDIA 2.0 project, ŠKODA could also offer models in Sri Lanka that will be developed under the upcoming model campaign in the Indian market. Customers can order the first vehicles from the beginning of March 2020, and the first deliveries will be made when the new showroom opens in May.
Consistently internationalising the company and opening up new markets are central pillars of Strategy 2025, with which ŠKODA AUTO has set the course for sustainable, long-term growth. The strategy also encompasses the central topics of electromobility and digitalisation and creates the prerequisites for transforming ŠKODA AUTO from an automobile manufacturer into a ‘Simply Clever Company for the best mobility solutions’.