Nothing beats first-hand experience
As the number of electric cars in NRK’s fleet grows, their users, i.e. NRK’s journalists and cameramen, get used to them. Even in Norway, where they are well ahead of the rest of the world in terms of electromobility, there are people who may initially be sceptical about electric cars. But NRK’s rules for the use of company cars are set up in a way that ensures that the vehicles’ users prefer electric vehicles.
“We have had to teach our users that even though their journey may be longer than the range of an electric car on a single charge, this is no problem. Many didn’t believe it, but after they tried an electric car two or three times, they learnt how to use it and their complaints disappeared,” says Brynhildsen. He says it has never happened that the driver of an electric car in NRK’s fleet has been left stranded somewhere because the battery ran out.
“We teach our users that driving and charging an electric car is a bit different from a conventional car. We tell them to charge whenever they can, not when they need to. That they should charge for a short time, if they have 100 kilometres to drive home: they should charge only for that journey and then complete the charging at home or in our company garages,” Brynhildsen explains. Indeed, according to his data, the vast majority of NRK’s electric cars are recharged overnight in the station’s garage or at users’ homes, with fast charging on the road used as an extra option and accounting for about 10% of all cases. “But I have to commend the fact that fast charging, for example on the ENYAQ iV, works excellently,” says the fleet manager.